Pure womenswear Spring Summer 2012

We had an AMAZING first time at Pure S/S 2012 show this year!  Here's a little sneak preview of the collection to come & our catwalk cardigan that featured also in Drapers Record.  

We are so excited about the new range & it will be available to buy through all our fantastically supportive stockists & also on-line from March next year.  

My main design inspiration for the season was 'Riviera'.  Layer up with lightweight linens for a fresh & breezy look.  The mood is very relaxed yet refined.  Inspired by the effortless style of Parisiennes with a subtle nod to Boho.  An easy palette of true blues & whites with a hint of authentic pinks highlighted by marine stripes.  Fresh, clean & as crisp as this look might be we have added some multi stripes to roughen up this nautical palette.  

Prints are also essential to this season.  Bold, pretty allover printed jerseys have become our signature & our new collection does not disappoint!